Content Production
& Editorial Services
Prepared by Video Shampoo
BASIC
COMPLETE
$5000
Per month billing under a 3 month retainer.
$7800
Per month billing under a 3 month retainer.
Everything you need to publish weekly content, and a produced video project.
Up to 4 Editorials using Zoo Provided Footage, Released Weekly
1 Produced Video, like the Rhino Video
Content Development Strategy
Audio Mixing & Music Direction
Stock Music Licensing Included
2 Draft Revisions
Onscreen Text & Logo Graphics
Publish Video Content Weekly
Publish weekly videos, produced video projects, and original breakout content.
Up to 2 Editorials using Zoo Provided Footage, Released Bi-Weekly
1 Produced Video, like the Rhino Video
with Original Breakout ContentContent Development Strategy
Audio Mixing & Music Direction
Stock Music Licensing Included
3 Draft Revisions
Onscreen Text & Logo Graphics
Publish Video Content Weekly
4 Original Breakout Content Videos Released Weekly
with Examples Below
HOW LONG IS A CONTRACT?
The Video Shampoo retainer is invoiced and paid monthly for a renewable term of 3 months. The first month is a trial, after which the retainer will be officially begun -- or can be stopped by either party.
ARE WE GETTING A DISCOUNT?
Yes, in return for your committed patronage, the retainer is priced 32% below our non-retainer rates.
WHAT IF WE NEED MORE OR DIFFERENT SERVICES?
This is a starting point, we can change, mix, and match to suit the zoo's specific needs. Also, the trial month should ideally be used to gauge the amount and level of service needed.
HOW DO WE STOP THE RETAINER?
The retainer can be instantly stopped after the first trial month. If the retainer is entered into after the trial month, it can still be cancelled by either party within 30 days of written notice.
HOW ARE PAYMENTS HANDLED?
Payments will be invoiced by Video Shampoo within the first week of each month and can be paid online or via check.
WHAT HAPPENS IF WE DON'T USE OUR FULL SERVICE EACH MONTH?
One of the benefits of the retainer is that Video Shampoo will dedicate time each month to projects for the zoo. It is Video Shampoo's responsibility to advise and inform the zoo if the project load each month is too low or too high, and how it can best be utilized.
It is the zoo's responsibility to ensure we have the resources needed to execute and complete the projects each month. We can be ready to do the work, but the zoo has to provide the work. There is no rollover for unused services unless it is the fault or recommendation of Video Shampoo.
HAVE MORE QUESTIONS?
Don't worry, we do too. This form is a starting point towards finalizing the retainer to make sure that it is a successful and enjoyable investment for everyone.
WHAT ARE "EDITORIALS"?
These are any :30 second and up to 2 minute videos the zoo currently needs help editing. The footage for these videos is provided by the zoo (examples below).
WHAT IS A "PRODUCED VIDEO"?
A Produced Video* is a video similar to the DINOS ALIVE! and RHINO ENCOUNTER videos already produced by Video Shampoo for the zoo (examples below).
These specific videos will have 1 half-day of production, be between 1-2 minutes in length, and will generally have a 3 to 4 week turnaround time. They will have simple graphics and music as needed.
*Produced Videos will require two-week advanced notice for scheduling purposes.
WHAT IS "CONTENT DEVELOPMENT STRATEGY"?
This is an initial review of the current video capabilities, goals, and strategies being utilized by the zoo. This information will be used to create a roadmap of how to best utilize the 3 month retainer in order to meet or expand the zoo's video goals.
AUDIO, MUSIC, AND THE REVIEW PROCESS
Music licensing and all aspects of the editing process will be facilitated by Video Shampoo. The zoo is welcome to provide, offer or suggest specific music, in which case the purchasing and/or licensing of that music will become the responsibility of the zoo.
All music licenses will be subject to their own rules and regulations outside of the retainer agreement. Draft Reviews are specific to the service plan offerings and are considered added value.
ORIGINAL BREAKOUT CONTENT & BRANDED CONTENT CAMPAIGNS
Original Breakout Content are add-ons to the Produced Videos, but can also be developed as stand-alone content. An example is with DINOS ALIVE! A Breakout Content series could be a :45 second video featuring Dr. Dino discussing a T-Rex tooth, another could be how the Utahraptor was discovered. Yet another video could be an exploration of the fossil tent guided by the on-staff paleontologist. Branded Content Campaigns are the framework to help us develop and publish Original Content. Examples below.
EDITORIAL EXAMPLES -- ZOO PROVIDED FOOTAGE
Story Editorial Example
B-Roll Editorial Example
PRODUCED CONTENT EXAMPLES
A Produced Video Example
Produced Video by Video Shampoo for Creative Loafing Tampa with Breakout Content Examples Below